GYLLENHAAL AND GINORI: Ginori 1735 is rolling out in May its first campaign fronted by an A-list Hollywood actor — Jake Gyllenhaal, whose first photo for the brand was revealed exclusively to WWD.
Gyllenhaal will probably be seen portrayed in a photograph series hinging on the Oriente Italiano collection and lensed by Gray Sorrenti.
In an attractive video filmed on the storied Ginori 1735 manufacturing plant in Sesto Fiorentino that was recently revamped, Gyllenhaal shines the highlight on the brand’s craftsmanship.
Observing the expert artisans creating the attractive porcelain pieces by hand, the actor “is inspired to share his own passions and appreciation,” said the corporate. The video ends with Gyllenhaal preparing a shared meal made with local ingredients.
Gyllenhaal underscored that Ginori...
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