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19 May

Puma Creates Collection With Peloton’s Olivia Amato

Puma Creates Collection With Peloton’s Olivia Amato
Olivia Amato has turn out to be well-known for the one-shoulder sports bras she leads classes in for her devoted followers on Peloton. So it’s not surprising that Puma included that form of sports bra as a part of the primary apparel collection it created for Amato. Although the trainer has been an envoy for the brand since late 2021, that is her first signature collection. The Puma x Olivia Amato collection, which is designed to be worn on the gym or on the road, features a varsity jacket, an oversize vintage-inspired bomber with contrasting sleeves, a cropped running top and running tight — and after all, sports bras — that are emblazoned together with her initials in addition to Puma’s well-known jumping...
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5 May

Puma Reveals Exclusive Deal With Formula 1

Puma Reveals Exclusive Deal With Formula 1
MIAMI — Inside five minutes of touching down in Miami all anyone desired to speak about was the Miami Grand Prix this weekend. Uber drivers, on the corner store and folks on the road, the excitement around Formula 1 coming back to Miami for the second yr in a row was palpable. Now Puma — already well-known in F1 circles as a partner of Mercedes, Ferrari and Alfa Romeo — is further cementing its place in the worldwide sport by unveiling an exclusive take care of F1 for the 2024 season and beyond. “For us, it’s a improbable opportunity,” chief executive officer of Puma Arne Freudt told a trackside crowd of onlookers on the F1 Garage at Rock Stadium that included Sergio...
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25 Feb

Puma Launches ‘Without end. Classic’ Campaign With Help From

Puma Launches ‘Without end. Classic’ Campaign With Help From
Puma Launches PUMA On February 21, global sports company Puma unveiled the FOREVER.CLASSIC campaign featuring actors Angus Cloud, Caleb McLaughlin, Iris Apatow, and model Zaya Wade. The FOREVER.CLASSIC campaign celebrates and unites Puma’s most iconic and legendary products, including the Puma Suede, Clyde, Cali, Mayze and more. The FOREVER.CLASSIC platform brings together those pushing culture forward by engaging creatives from different walks of life. That features actors and content creators in addition to athletes and musicians sharing their stories of how they found their way. We are able to’t help but notice how amazing and assured Wade looks within the campaign; from her hair to the poses, she’s honoring herself and her identity. The aspiring model took to Instagram to precise her excitement...
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26 Jan

EXCLUSIVE: June Ambrose and Puma Debut First Co-branded Collection

EXCLUSIVE: June Ambrose and Puma Debut First Co-branded Collection
Celebrity stylist and costume designer June Ambrose has designed a mess of fashion collections since she got here into the highlight within the early ‘90s, but her latest for Puma — her first co-branded collection with the sports giant as its creative director — has Ambrose taking a singular design approach, seeking to the past, present and way forward for the brand.  “That is an exciting time in my life for a lot of reasons,” Ambrose said from her office on the Puma Latest York City headquarters. “It’s my twenty ninth 12 months as a fancy dress designer, stylist and inventive director, and it’s 50 years of hip-hop. So 2023, it’s the 12 months I’ve been keeping rating. It’s the culmination...
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