Puma Tag

GET SET: Puma hits the bottom running in 2023 by teaming with Paris-based brand Koché for a performance-oriented women’s capsule collection launching on Saturday.  The capsule, which spans ready-to-wear, trainers and accessories, goals to strike a balance between fashion and fitness by giving Puma’s sports basics a couture-inspired update with lace motifs, lacing and strategically placed sheerness. For designer Christelle Kocher, the collaboration was also a possibility to explore one other facet of her personality: her passion for sports. She revealed that she played team sports from age eight and competed “quite seriously” in handball until age 18.  “Ever since, barely a day passes without me performing some type of physical exertion,” she said, naming running, boxing and yoga as her primary activities.  With...