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LONDON — Compagnie Financière Richemont is raising the bar on its beauty business with the formation of Laboratoire de Haute Parfumerie et Beauté, a platform geared toward scaling the fragrance brands in its portfolio. Boet Brinkgreve has been named chief executive officer of the division and reports to company chairman Johann Rupert. Brinkgreve will help the six maisons already involved in fragrance “to succeed in critical mass on this highly competitive field, where scale is crucial,” Richemont said. The corporate added the brand new platform “will leverage resources across our maisons to assist develop essentially the most refined creations and promising licenses.” Richemont brands with fragrances include Cartier, Van Cleef & Arpels, Chloé, Dunhill, Alaïa and Montblanc. The brands’ licensing partners including Interparfums...