Purpose – Beautifaire

9 May

Tracee Ellis Ross Talks Pattern Beauty’s Purpose, U.K. Expansion

Tracee Ellis Ross is taking her vision for Pattern across the pond. The actor and entrepreneur is launching product within the U.K. in an exclusive partnership with Boots, starting on Wednesday. For Ross, the move was a natural extension of her accessible vision for textured hair care. “The unique dream for the brand was to be a world brand because I feel that the curly and textured community is one which spans across the globe,” she told WWD. “I desired to expand that mission so that everyone has access to their most beautiful and healthy hair.” Boots made a super partner for the brand given its broad footprint. “85 percent of the U.K. population is inside 10 minutes of a Boots store,” she...

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21 Oct

P&G Beauty’s Alex Keith Talks Corporate Purpose – WWD

by Beautifaire101

Beauty, Featured

P&G Beauty’s Alex Keith Talks Corporate Purpose – WWD

A through-line of Alex Keith’s 34-year profession with P&G Beauty is the corporate’s involvement with Look Good Feel Higher. “For so long as I can remember, Look Good Feel Higher has been an element of this industry,” said Keith, who's now the chief executive officer of the division and was presented with the 2023 Corporate Champion Award on the BeautyCares DreamBall last week. “I joined P&G in 1989, one 12 months after Google was founded.” “The efforts Look Good Feel Higher have undertaken across these 30-plus years have made an actual difference in how they’ve supported literally hundreds of thousands of individuals facing cancer,” she continued. “Thirty years ago, P&G Beauty support helped fund Look Good Feel Higher’s first website. Truthfully, after...

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3 May

Taydra Mitchell Jackson, SheaMoisture CMO, on Leading With Purpose

by Beautifaire101

Beauty, Featured

Taydra Mitchell Jackson, an alumnae of L’Oréal, P&G and Revlon who's currently Sundial Brands’ chief marketing officer, has all the time been guided by serving the multicultural beauty consumer. “The primary third of my profession was in big beauty, getting great experience but doing intrapreneurial sort of projects serving the multicultural beauty consumer. That’s been the through line,” she said. “I left Revlon and went to work for Dr. Susan Taylor, who was launching a prestige skincare line for ladies of color. That kicked off my 10 to 12 years working with smaller, women-led businesses.” It wasn’t long before Mitchell Jackson moved to Sundial. It was life milestones along with her twin daughters that precipitated that move. “I made a decision I...

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27 Mar