LONDON — Charlotte Tilbury Beauty is delving deeper into the metaverse with the opening of Charlotte’s Beauty Realm, the brand’s first 3D virtual store with a gaming experience. It is ready to be unveiled on Thursday.
The brand stepped into the metaverse earlier this 12 months, partnering with the experiential e-commerce platform Obsess.
For the vacation season, it plans to ramp the experience up a notch, offering options for users to create their very own avatars and specify skin tone, hair color and body type.
They may also try on and buy makeup and skincare from the vacation collection and replicate looks shown on Kate Moss, Jourdan Dunn, Twiggy and Lily James, who star in the wonder brand’s holiday 2022 campaign, which is...
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