Among the many hundreds of lipsticks featured on social media, one mystic spiral-shaped object can’t help but stand out. Queen Musia originally launched the lipstick in its DTC program supported by the brand’s namesake social media darling (a cat who gained social media fame with several viral videos on TikTok and Instagram). Although Queen Musia never actually wore makeup, she became known on the Web as “the cat that wears makeup,” inspiring a line of fresh beauty.
Unsurprisingly, given the brand’s intriguing aesthetic, the co-founders of Queen Musia, Valentin and Thomas Roxwicke, share a background in tremendous art and a deep understanding of color and shape, which they credit to the success of their currently sold out Matte Crème Lipstick. The brand...
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