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10 Nov

Anastasia Beverly Hills Sponsors Formula 4 Racing Driver Bianca

Anastasia Beverly Hills Sponsors Formula 4 Racing Driver Bianca
Anastasia Beverly Hills has tapped Filipina motorsport star Bianca Bustamante as its first athlete ambassador. The 18-year-old racing driver and F1 academy alum will rep the brand as she makes her Macau Grand Prix Formula 4 debut on Nov. 11 and 12, creating pre-race “Get Ready With Me” content using its bestselling products and sporting the brand’s logo on the nose of her #19 Formula 4 automotive. For longtime makeup lover Bustamante, the partnership marks a stride toward breaking down barriers for ladies in motorsport, who, based on More Than Equal, comprise just 10 percent of the game’s athletes across all categories of competition. “For a girl-owned brand to support a girl in a male-dominated sport is large,” said Bustamante,...
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3 May

EXCLUSIVE: Reiss, McLaren Racing Embark on Multiyear Partnership 

EXCLUSIVE: Reiss, McLaren Racing Embark on Multiyear Partnership 
Reiss goes into the sporting world with its latest partnership. The British fashion label announced on Wednesday it's embarking on a multiyear partnership with the McLaren Racing Formula 1 team. The partnership makes Reiss the official travel partner of the racing team.  “We share most of the same brand traits as McLaren, which made this partnership feel so authentic. We’re two iconic British brands with a give attention to precision craftsmanship,” said Reiss chief executive officer Christos Angelides. “At Reiss, we've got all the time been focused on dressing our customers for each occasion of their lives. They know that Reiss might help them to really elevate their wardrobe and with that comes confidence, presence and elegance. We see these same attributes...
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