Ranking Tag
LONDON — Sephora has taken the highest retail slot in the newest annual rating by Cosmetify, an internet price search platform that measures beauty retailers and types by their activity and recognition on social media.
Annually the corporate looks at the largest names in beauty based on their social following, engagement and variety of Google searches, after which gives them a rating out of 10.
For the retail rating, Cosmetify checked out 20 outstanding beauty retailers, comparing them on organic search traffic, Instagram followers, Instagram engagement rate and Instagram posts in 2023.
Sephora had the best overall rating — 7.65 out of 10 — and probably the most monthly organic search traffic, Instagram followers and Instagram posts.
Selena Gomez marks the...
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The WWD Beauty Inc Top 100 ranks the world’s largest beauty manufacturers. Firms are arranged by their beauty sales for the 2020 calendar yr. For those corporations whose fiscal yr didn't run from Jan. 1 to Dec. 31, 2020, estimates were calculated. All sales figures were either obtained from the businesses or generated with the assistance of industry sources, indicated by (EST.) within the rating.
For this list, “beauty” includes fragrance, makeup, skincare, body care, sun care, hair care, deodorant, plus cellulite and shaving products. It doesn't take into consideration bar soaps, razors, toothpastes, food and weight-reduction plan foods, medicines, vitamins or detergents. The revenues only include sales of beauty products each firm manufactures and don't include business from private-label lines...
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When Procter & Gamble Co. paid $57 billion for Gillette back in 2005, little question company executives thought it was a certainty. In any case, P&G was the highest consumer products giant within the realm of girls’s products, Gillette the leader in men’s. It was a wedding made in mass-market heaven.
Then got here the recession, followed by the digital revolution, and an entire latest rise of competitor was born: The Disruptor.
Gillette still commands a reported 60 percent of the retail market. But that market is contracting, replaced by digital-first brands like DollarShaveClub.com, which has been capable of grab near 16 percent of the $3 billion blades market. And though Gillette filed suit against Dollar Shave Club in December alleging patent violation,...
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