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7 May

Drunk Elephant and Rare Beauty Amongst Top Brands on

Drunk Elephant and Rare Beauty Amongst Top Brands on
Slug: The Buzz Hed: Brandefy’s Most Searched Brands In April Dek: Known for its product breakdowns and dupe suggestions, the sweetness and research shopping app has seen a spike in usage attributable to ongoing economic pressures, exceeding 90,000 monthly users. Body: Just how far can a recession drive beauty dupe discourse? In accordance with Meg Pryde’s beauty research and shopping app Brandefy — which launched in 2018 and counts over 90,000 monthly users as of late — very. “We’ve seen a spike in energetic users and sessions as consumers hunt for reasonably priced alternatives to their favorite products, without sacrificing quality,” said Pryde, adding that the app’s buzzing community forum is leaving no stone (or popular product) unturned as consumers’ seek for these...
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12 Apr

Katie Holmes Brings Edgy Glamour to ‘Rare Objects’ Screening

Katie Holmes Brings Edgy Glamour to ‘Rare Objects’ Screening
Kristina Bumphrey for Variety Katie Holmes donned an edgy search for the screening of her film “Rare Objects” on Monday at Haute Living in Recent York. Katie Holmes at “The Haute Living” screening of “Rare Objects” on April 10 in Recent York. Kristina Bumphrey for Variety Because the director of the upcoming film, Holmes arrived on the event wearing a silver fishnet dress that transitioned right into a black satin dress with red fabric. Overtop her metallic ensemble, she wore a Tove Selena Jacket from the brand’s fall 2023 ready-to-wear collection and accomplished her look with tights, open-toed heels and Rainbow K jewelry. Holmes collaborated with stylist Brie Welch on her outfit. Katie Holmes at “The Haute Living” screening of “Rare Objects” on April...
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9 Apr

Rare Beauty Is Launching a Non-sticky Lip Oil –

Rare Beauty Is Launching a Non-sticky Lip Oil –
Selena Gomez’s Rare Beauty is launching its Soft Pinch Tinted Lip Oil, $20, in eight shades.  Over the past few years, lip oil has turn out to be a fan favorite beauty product, especially on social media — videos tagged #LipOil on TikTok have 1 billion views — and other brands, including Hermès and Nyx, have launched their very own versions throughout the past yr.  Given consumer interest, lip oil was all the time on Rare Beauty’s product launch roadmap.  “Lip oil is unquestionably a category our community has been asking for since launch, but we didn’t wish to rush a product to market just to fulfill a selected trend,” said Rare Beauty chief executive officer Scott Friedman. “On this case, our product...
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2 Apr

Rare Beauty Was Social Media’s Fastest-Growing Beauty Brand February

Rare Beauty Is Launching a Non-sticky Lip Oil –
Followers aren’t the whole lot, but surges within the metric might be a sign of cultural shifts and moments value listening to. For instance, data from digital marketing agency Stylophane found that Rihanna’s Fenty Beauty clocked significant cross-platform follower increases within the lead-up to and aftermath of her much-awaited Super Bowl halftime performance, and now reigns because the sixth most-followed beauty brand on TikTok. Selena Gomez became probably the most followed woman on Instagram in February, and her brand, Rare Beauty, followed suit. The cosmetics brand gained probably the most latest followers on each platforms throughout the month, with a whopping 628,000 on Instagram alone. Here, see the variety of followers gained by each of TikTok’s fastest-growing beauty brands in February. Rare...
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