Readies – Beautifaire

17 Apr

Michelle Phan’s Em Cosmetics Readies for a Comeback

There may be life after L’Oréal. Michelle Phan, the pioneering social-media guru, is bringing back Em Cosmetics, the makeup brand she originally introduced in 2013 with the French conglomerate and that was acquired in 2015 by Ipsy, the influencer-fueled beauty subscription service she cofounded. During a Facebook Live session with Ipsy last month, Phan offered a glimpse on the resurrected Em Cosmetics, revealing it is going to feature “really great formulations,” retooled packaging and a latest philosophy. “The inspiration of Em shall be built on a extremely strong philosophy [of] what beauty is and the science behind beauty, too,” she said. On Instagram feeds for Phan and Em Cosmetics, and the brand’s web page, a refurbished brand logo has appeared that appears like...

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9 Sep

Addiction Tokyo Readies U.S. Launch With Bloomingdale’s – WWD

by Beautifaire101

Beauty, Featured

Addiction Tokyo Readies U.S. Launch With Bloomingdale’s – WWD

Prestige makeup is getting a latest player. Addiction Tokyo, the fashionable Kosé Corporation-owned makeup brand, is making its U.S. debut, starting Friday at Bloomingdale’s. Prices for eye, cheek, nail and lip products, which include its hero eye shadows available in greater than 90 shades and 6 textures, range from $10 to $52. Taking the brand Stateside is a component of Kosé’s larger strategic goal of penetrating the U.S. market. As reported, the corporate goals to quadruple the U.S. business by 2026. Akira Matsubara, CEO Kosé America; executive director accountable for marketing strategy division, Europe and America business division of Kosé Corp. said the launch suits his game plan for hitting those sales targets. “The primary [priority] is to amplify the Japanese approach to beauty and...

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27 May

Let the Splashing Begin: Legoland Latest York Resort Readies

by Beauty Tips

Fashion, Featured

Let the Splashing Begin: Legoland Latest York Resort Readies

JUST ADD WATER: While Memorial Day weekend signals the beginning of swimming season for thousands and thousands across the globe, hundreds can be flocking to a different splash-friendly destination: Legoland Latest York Resort’s brand recent Water Playground. Whether sliding, frolicking or cooling down in the colourful blue pools, wading areas and water-fueled attractions, the playground offers water slides and a splash bucket that douses with 318 gallons of refreshing water. Situated within the more serene Hudson Valley in Goshen, the water park is the most recent addition to seven themed lands that include Brick Street, Bricktopia, Lego Ninjago World, Lego Castle, Lego City, Miniland and Lego Pirates. Visitors can benefit from non-water attractions, including the Lego Factory Adventure Ride, Lego Ninjago the Ride,...

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10 Jan

The Design Museum Readies ‘The Offbeat Sari’ for Spring 2023

by Beauty Tips

Fashion, Featured

The Design Museum Readies ‘The Offbeat Sari’ for Spring 2023

LONDON — Design beyond design. The Design Museum in London’s Kensington will likely be hosting the primary large-scale exhibition within the U.K. on the Indian sari, titled “The Offbeat Sari.” The exhibition will run from May 19 to Sept. 17 with tickets on sale now. Priya Khanchandani, the museum’s head of curatorial, leads the showcase, which is able to bring together greater than 90 examples of saris on loan from designers and studios across India. “There’s an enormous South Asian diaspora here in London, so Indian fashion obviously connects with them, but I feel the cultural sector is changing and folks from different backgrounds with different voices are being given the chance to inform different stories,” Khanchandani told WWD on the press conference for...

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