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9 Aug

Move over body positivity, body neutrality is the brand

Move over body positivity, body neutrality is the brand
‘Body positivity’ is old news in response to the Guardian. What once was meant to encourage women to have a good time their bodies, has been completely co-opted by brands, and now there’s a latest term taking up: ‘body neutrality’. It’s a mindset some, like Taylor Swift, credit Jameela Jamil, actor and founding father of the @i_weigh movement, for where people have a good time radical inclusion and the things that society makes them feel ashamed of – all the things from having pimples to being bisexual.  The truth is, the nuanced term was not created by Jamil in response to the outlet. It has been spoken of since around 2015, becoming popular circa 2017 due to fitness coach Anne Poirier...
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20 Sep

Move over body positivity, body neutrality is the brand

Move over body positivity, body neutrality is the brand
The brand new term recognises that it’s OK to not at all times feel positive about yourself, but it surely’s not an ideal antidote to the body positive mindset’s shortcomings ‘Body positivity’ is old news in line with the Guardian. What once was meant to encourage women to have a good time their bodies, has been completely co-opted by brands, and now there’s a recent term taking up: ‘body neutrality’. It’s a mindset some, like Taylor Swift, credit Jameela Jamil, actor and founding father of the @i_weigh movement, for where people have a good time radical inclusion and the things that society makes them feel ashamed of – the whole lot from having...
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18 Apr

Aubade Unveils More Realistic Visual Brand Direction

Aubade Unveils More Realistic Visual Brand Direction
PARIS — French lingerie specialist Aubade wants consumers to “live your desire,” the slogan that accompanied the visual brand direction unveiled Tuesday. “Sexy is the brand new cool,” said the corporate’s brand and product director Samar Vignals at a presentation. “Our mantra is about liberating the sexy in each woman and divulges itself in very alternative ways but with a variety of sincerity.” Gone are the body shots that highlight the product. Of their place are portraits of girls wearing the lacy and infrequently racy designs, with most making daring eye contact within the debut images for spring 2023. The moment felt ripe for a refresh as “femininity, seduction and sexy now not have anything to do with the way in which they...
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8 Nov

Idoru is the app making avatars more realistic and

Idoru is the app making avatars more realistic and
A latest app that enables users create realistic, lifelike avatars of themselves is providing a level of representation rarely seen within the gaming and digital world Sooner or later in time, most of us have created a digital version of ourselves. Whether it’s on The Sims or virtual worlds like IMVU, there are a lot of platforms on the market to provide help to reimagine yourself and your life. Nevertheless, there are few platforms that allow users to essentially create the truest version of themselves in a digital format; and in relation to the metaverse, it’s fair to say avatar options so far might be described as rudimentary.  Horizon Worlds was ruthlessly mocked and...
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