Roc Skincare and Sarah Jessica Parker are rebooting their partnership.
The duo, which first collaborated last 12 months on the Look Forward Project — an initiative to encourage optimism around aging — are giving the campaign one other go.
Look Forward Project is predicated on findings of a study Roc conducted on attitudes toward aging, akin to that 90 percent of girls feel anxious about it. On the time the project was launched, Parker told WWD, “The headline for me about that is that it’s attempting to have a conversation about not covering things up, or not being apologetic concerning the passing of time.”
A 12 months later, that message resonates along with her much more as she thinks about aging less. “I’m probably...
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