Featured Posts

To top
Title Image

Rebrands Tag

24 Oct

Beauty PR Firm Behrman Communications Rebrands, Onboards Gianna Cesa

by Beautifaire101
Beauty, Featured
Beauty PR Firm Behrman Communications Rebrands, Onboards Gianna Cesa
Beauty PR firm Behrman Communications has brought on executive vp Gianna Cesa as partner, and shall be often known as Behrman-Cesa Communications. Founded in 1985 by Nancy Behrman with one client — Kiehl’s — the firm has offices in Recent York and Los Angeles and has worked with corporations including It Cosmetics, Illume and Irene Forte Skincare. “We plan on growing the business. We’ve specialized in beauty and wellness, and we plan to take a rather more global approach with that,” said Behrman, who will proceed to move up the firm alongside Cesa. “It is a legacy business that Nancy built a real foundation for,” said Cesa, who first joined the corporate in 2010 as an account executive. “We...
Continue reading
0 Comments
17 Jul

Fortress Rebrands With Plans to Help Brands Grow on

by Beautifaire101
Beauty, Featured
Fortress Rebrands With Plans to Help Brands Grow on
Marketing agency Fortress Brand Group has rebranded as Front Row, a world commerce accelerator focused on beauty, health and wellness brands. The rebrand is because of their brand consolidation and merger, uniting several businesses, including the Fortress Brand, School House, Taylor & Pond, BizMut and Finc3. Fortress acquired digital marketing group Taylor & Pond and marketplace accelerator Finc3 in 2022, and School House, the creative agency arrange by former LVMH Moët Hennessy Louis Vuitton executive Christopher Skinner, in 2021. BizMut was Finc3’s business-to-business marketing unit. Terms of those deals weren't disclosed. The newly formed group, which has offices in Recent York; San Diego; Hamburg, and Bratislava, Slovakia, will construct strategies that elevate brands with a key deal with Amazon acceleration, e-commerce management,...
Continue reading
0 Comments
18 Apr

Temporary Tattoo Brand Inked By Dani Rebrands, Launched Latest

by Beautifaire101
Beauty, Featured
Temporary Tattoo Brand Inked By Dani Rebrands, Launched Latest
Dani Egna wants everyone to wear their heart on their sleeve. Literally. Nearly eight years after launching her temporary tattoo brand, Inked By Dani, the founder and chief executive officer is looking to succeed in latest heights — and a wider audience — through a rebrand inclusive of latest tattoo designs and an updated, neutral-toned color scheme, logo and campaign imagery. “[This rebrand] been a protracted time coming,” said Egna, who drafted Inked By Dani’s first designs from her University of Southern California dorm room while earning her Bachelor of Positive Arts in 2015. “Our customer has grown up with us; we wanted something that feels a bit more elevated, and has more of a gender-neutral feel to it.” Inked...
Continue reading
0 Comments