LONDON — While the world continues to be disrupted by the virus, China has been largely COVID-19 free for nearly a 12 months. With global traveling a no-go, and mask-wearing here to remain, the nation’s beauty market has adjusted to this recent reality with major developments in sales-driven online initiatives, clean and cruelty-free beauty, domestic duty-free shopping and area of interest brand acquisitions.
“Due to the wearing of masks, the demand for clean beauty has grown, and the necessity for facial cleansing and maintenance has also increased,” said Mao Geping, considered one of China’s most celebrated makeup artists.
Throughout the pandemic, like many others, he began to work with influencers and vloggers to share makeup skills or promote his label via livestreaming....
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