redefining – Beautifaire

14 Dec

Mriga, Ayqa Khan, Huq That, and Pavan Dhanjal share their personal connections to mehndi and the way they’re using it as a method of exciting creative expression Growing up, mehndi (also generally known as henna) was something I often saw as traditional and quite alluring due to its intricate process and design. I believed of it as sacred and meaningful, a bond between my relations and I for special occasions. As I got older, I realised mehndi is something that may very well be used as a type of expression and break barriers between what's traditional and what's art. Mehndi may be defined as a type of body art created from the powdered dry...

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23 May

Brown Sugar Babe’s Maekaeda Gibbons Is Redefining Luxury Body

by Beauty Tips

Makeup, Featured

When you’ve spent any time on #PerfumeTok, then likelihood is you’ve come across one of the vital lauded body oil brands — Brown Sugar Babe. The brand, which began as a hobby for making fragrances, has morphed into body scrubs and oils which have literally had the web in shambles — in the easiest way possible. We now have Maekaeda Gibbons to thank for that. She began concocting body care recipes out of her Atlanta home, and although Gibbons didn't comprehend it on the time, her fascination for creating recent (and inspired) scents and discovering her connection to fragrance would propel her to put the inspiration for a complete body care brand. Family and friends began asking for the formulas, and eventually,...

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24 Apr

Redefining Gen Z Wellbeing Culture

by Beauty Tips

Beauty, Featured

retail-meets-mindful media platform redefine how Gen Z accesses, understands and imbibes wellbeing. ITV / Woo One 12 months ago, British broadcaster ITV dug deeper into the ultra-lucrative and swiftly diversifying business of wellbeing with online platform, Woo. Merging retail with a multimedia magazine style format, it follows the 2021 launch of ‘mindful media’ concept Unwind with ITV (ultra-soothing programming for the 4-5am graveyard slot) but is devoted to the especially polycrisis-beleaguered Gen Z and covers categories including travel, sex, and ‘space’ (anything from running routes to private refuge) in its redefining of how young people access, understand and imbibe their wellbeing. Via a team of 40, that experimental approach to wraparound wellness through an interesting, forward-thinking and sometimes WTF bonkers pop...

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14 Apr

Three Beauty Founders Who Are Redefining Business – WWD

by Beautifaire101

Beauty, Featured

Indie brand founders are difficult the established order. “I take advantage of the tag line, ‘I like my products, how I like my people, nontoxic,’ which is a nod to surrounding yourself with talented conscious leaders and businesses,” said Dorian Morris, chief executive officer and founding father of Undefined Beauty. “Because that’s where you'll be able to make a change.” Joining Morris at WWD’s L.A.B. Forum in Los Angeles were Fiona Co Chan, CEO and founding father of Youthforia, and Lesley Thornton, holistic aesthetician and founding father of Klur. They sat down with Monica Arnaudo, chief merchandising officer of Ulta Beauty, who dug into how each founder is redefining the sweetness industry. “I’m not going to redefine beauty alone,” Thornton said. “After I...

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