MILAN — Farfetch on Wednesday is launching its European partnership with Reebok, following the agreement last 12 months with the brand’s owner, Authentic Brands Group.
Latest Guards Group has created a latest division, NGG++, now home to Reebok as its operating partner in Europe. Reebok’s luxury collections and collaborations developed by NGG++, as an alternative, will likely be distributed globally.
Cristiano Fagnani has been promoted chief executive officer of NGG++. A Nike veteran for twenty years, Fagnani joined Latest Guards Group in January 2020 as chief marketing officer.
While it is going to have a concentrate on Reebok, the division is predicted to speed up business growth of all Latest Guards Group brands, and potentially outside brands seeking to expand into the...
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