MILAN — After tapping Cecilia Schena as chief marketing officer last week, Kiko Milano is constant to strengthen its global leadership team by naming Shelagh Wong its regional managing director for North America.
Effective immediately, the appointment signals the Italian beauty brand’s commitment to setting a stage for a robust comeback within the American market. Reporting on to Kiko Milano’s chief executive officer Simone Dominici, Wong shall be tasked with supporting the expansion plan within the region via an acceleration of the brand’s omnichannel strategy.
As reported, the American arm of the brand filed for bankruptcy in the beginning of 2018, closing nearly all of its 29 retail locations within the U.S. The reorganization was a part of an even bigger, global plan implemented...
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