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12 Jan

Stephanie Morimoto on How Asutra Is Reimagining the Medicine

by Beautifaire101
Beauty, Featured
Stephanie Morimoto on How Asutra Is Reimagining the Medicine
Stephanie Morimoto, owner and chief executive officer of wellness brand Asutra, bought the corporate in 2018, when the brand was still in its relative infancy.  Her former work as a consultant at a top firm and tenure as vice chairman of regional development at a nonprofit led her to some extent of utmost burnout, and ultimately served as a catalyst for her interest in self-care and wellness.  “I used to be working across the clock, traveling across the country and eating like crap. I attempted to vary the culture where I worked, and I used to be shut down,” Morimoto recalled at WWD’s Wellness Forum.   Seeing a necessity for change in each her own life and the cultural consciousness at large, Morimoto launched...
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16 Jun

SHEIN Is Meeting Customers’ Demands Through Reimagining the Supply Chain

by Beauty Tips
Fashion, Featured
SHEIN Is Meeting Customers’ Demands Through Reimagining the Supply Chain
After the pandemic and through the current economic uncertainty, retailers are looking to speculate heavily in relationships with their supply chains to create a greater future. SHEIN, the worldwide fashion and lifestyle e-commerce company, is leading the charge for a more reconceptualized approach for his or her business that stretches from design conception to the finished product.   Throughout the “Agile Supply Chains: The Way forward for the Fashion Industry” webinar, executive vice chairman at SHEIN, Donald Tang, spoke on a panel with Divya Demato, the founding father of GoodOps, and Veronique Yang, managing director and senior partner at Boston Consulting Group.  To set the stage for the session, the panelists cited a recent study from Boston Consulting Group, titled, “Agility Is Fashion’s...
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9 May

Reimagining the Victoria’s Secret Fashion Show With Latest Purpose

by Beauty Tips
Fashion, Featured
Reimagining the Victoria’s Secret Fashion Show With Latest Purpose
It’s been a protracted catwalk for Victoria’s Secret, however it hasn’t been easy. The lingerie brand got big by pushing a supercharged vision of sexiness that eventually left it out of touch with the times — roiling its message, its connection to shoppers and ultimately its business.  Victoria’s Secret’s direction back has been a more inclusive approach championing women’s voices and variety and leaving the male gaze behind.  But while the brand might need modified, the type of billboard-sized sex appeal it was known for lingers.  “The truth is, for many individuals, they only haven’t noticed [the transformation]; they haven’t had the occasion to either come to our site and see what the change looks like, or come to our stores and see what...
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26 Jan

Mochi Hanfu is reimagining traditional Chinese beauty for today

by Beauty Tips
Beauty, Featured
Mochi Hanfu is reimagining traditional Chinese beauty for today
After falling down the hanfu rabbit hole in lockdown, the artist is carving out an area to understand and reinterpret traditional Chinese culture The Dazed Beauty Community is our ever-expanding encyclopaedia of creatives and emerging talent from internationally who're redefining the way in which we take into consideration beauty. From supermodels to digital artists to make-up prodigies transforming themselves of their bedrooms, these are the wonder influencers of tomorrow who embody every little thing Dazed Beauty is about. Discover them here. Like plenty of bored people in lockdown, 23-year-old Chuyan Wang joined the hanfu revolution of young Chinese people dressing in traditional historical clothes that swept Douyin (Chinese TikTok). Trending with over one billion...
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