If necessity is the mother of invention, Sephora U.S. is the godparent of the modern-day beauty industry.
From incubating a few of today’s strongest brands to pioneering an open-sell environment in prestige, Sephora modified endlessly how beauty is sold — and transformed the U.S. retail landscape in the method.
“Sephora has been a tremendous force for change in the wonder industry,” said Jean-André Rougeot, president and chief executive officer of Sephora Americas, who was president and CEO of Coty when the retailer opened its first Latest York City store in 1998. “It is a completely different beauty world. Sephora got here in with a self-serve brand-agnostic concept that was truly revolutionary.
“I remember many pundits saying it will never work,” Rougeot continued. “But...
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