Relaunches – Beautifaire

12 Jun

Under recent ownership, Dr. Dana is relaunching. The corporate founded by Dr. Dana Stern, which offers a three-step system focused on nail health, is relaunching on Amazon. Its hero product will retail for $29.99. The revitalized brand is coming back to market after an explosion of interest within the nail category, fueled by pandemic-induced salon closures. The three-step system combines skincare ingredients for a once-weekly treatment to alleviate conditions equivalent to brittle nails. “It’s a three-step system, and it’s logical. We exfoliate in skincare, why don’t we exfoliate in nail care? We hydrate in skincare, why don’t we hydrate in nail care?” said Chris Hobson, chief executive officer of Rare Beauty Brands, which acquired the brand late last yr for an undisclosed sum. “We’ve...

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24 Feb

Josie Maran, ‘Clean’ Beauty Innovator, Relaunches Brand

by Beautifaire101

Beauty, Featured

Josie Maran is relaunching her namesake brand, WWD has learned exclusively. “I wanted to ascertain in and be sure that the road truly reflects the lady I'm today,” Maran said. “Asking, ‘Were we doing enough to assist the planet? What will we stand for now?’ And doubling down on the unique mission of sustainability and what I call chic-ological, which was bringing together high-end, luxury, chic, beautiful products and packaging that was also eco-friendly and clean, or back then it was called natural.” It was in 2007 that the model, actress and “clean” beauty pioneer founded her California-based skincare and cosmetics brand — long before the movement had a reputation. With argan oil on the core of her creations, from day one the...

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25 Sep

H&M Signs On First Global Makeup Artist, Relaunches Color

by Beautifaire101

Beauty, Featured

H&M Signs On First Global Makeup Artist, Relaunches Color

PARIS — H&M has signed on its first global makeup artist — Raoúl Alejandre — as a part of the evolution of its beauty business and in tandem with the relaunch of its color cosmetics collection. The news comes 4 months after the Swedish fast-fashion retailer unveiled two latest beauty flagships in Oslo. “Raoúl’s classic yet modern tackle beauty is something we felt really aligned with the brand new direction of H&M makeup,” said Maria Sadowska, global head of assortment at H&M Beauty. “Except for his style, Raoúl is an incredible artist, and we imagine his expertise and artistic vision will take our latest products to the subsequent level. “Having [makeup] tried and tested by such a respected artist and seeing how...

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14 May

Kristin Cavallari Relaunches Unusual Beauty — Exclusive, Details – WWD

by Beautifaire101

Beauty, Featured

Kristin Cavallari Relaunches Unusual Beauty — Exclusive, Details – WWD

Kristin Cavallari has mastered the art of reinvention. The multihyphenate, who catapulted to pioneering reality TV fame with shows like “Laguna Beach” and “The Hills” within the mid-aughts and her own show the next decade, has spun that fame right into a slew of companies, starting from shoes to jewelry and, most recently, beauty. Though it’s beauty she’s doubling on along with her freshly revamped skincare brand, Unusual Beauty, it wasn’t initially at the highest of her list. “It wasn’t on my radar, and my marketing guy two years ago brought beauty to my attention — he noticed that the primary query people would ask me about was my skincare routine,” she said. “I knew there have to be something there.” Cavallari introduced Unusual Beauty...

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