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9 Jul

Gucci Reorganizes Brand and Client Engagement Team

MILAN — Gucci is reorganizing its brand and client engagement team, led by Susan Chokachi, executive vp, chief brand and client officer. Benjamin Cercio has been promoted to senior vp of world communications. He joined Gucci in November last yr from Louis Vuitton as global communications director. On this newly expanded role, Cercio will assume direct responsibility for the Gucci Archive and Gucci Garden, reinforcing the brand’s connection to arts and culture. He will even assume esponsibility for the communications strategy for Gucci Osteria and Giardino 25, the café and cocktail bar that opened in Florence last yr. Through the latest edition of Pitti Uomo, as reported, the luxurious house celebrated its heritage with a latest exhibition at Gucci Garden, paying tribute to its 102-year-long history...
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