Gisou is in growth mode.
Since closing a Series B funding round led by Eurazeo last 12 months, the honey-infused hair care brand has launched recent iterations of its cult-favorite lip oil and hair perfume, doubled its Sephora at Kohl’s door count from 400 to 800 and is now introducing its first hair repair product.
Retailing for $45, the Honey Infused Hair Repair Serum incorporates the brand’s highest concentration of encapsulated honey — Gisou’s core ingredient — in addition to hydrating meadowfoam oil and keraguard, a plant-based complex that gives heat protection and strengthens strands.
“That is our first product that is concentrated on repair,” said Negin Mirsalehi, who cofounded Gisou in 2015 together with her partner, Maurits Stibbe. The brand’s...
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