Throughout the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to raised engage today’s consumer, it is crucial to know their needs and behavior and offer products, solutions and experiences in a meaningful, authentic and personalized way.
All of which require leveraging data and understanding how shoppers shop.
During a NielsenIQ VIP breakfast, Jacqueline Flam Stokes, senior vp of beauty retail at NielsenIQ, said, “it's critical that brands and retailers understand how consumers are shopping. Forty percent of beauty consumers are shopping each mass and prestige and only one percent of consumers today which are shopping beauty are shopping exclusively prestige. Should you have a look at even a Sephora shopper, 97...
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