RESORT VIBES: After ditching two of its 4 yearly events in 2022, trade show operator White Milano is back in June with a resort-focused fair in tandem with men’s fashion week in Milan.
In 2022, the corporate streamlined its offering to 2 fairs a 12 months, timed with the womenswear market in February and September, because it aimed to capitalize on the variety of buyers on the town during those events.
Pointing to a growing interest for resortwear, the trade show is debuting White Resort, running from June 18 to twenty on the Base-Ex Ansaldo spaces on Via Tortona, one among its usual venues.
Self-billed as a bridge between the various Italian small and medium-sized fashion enterprises and international markets and buyers, the...
Continue reading
0 Comments
