Understanding what’s relevant in culture today helped define Golden Goose as a modern-day luxury label, shared Silvio Campara, chief executive officer of Golden Goose, throughout the WWD x SKP Fashion & Beauty Global Summit in Chengdu.
“Should you don’t have 100 years of heritage, the one thing you need to keep everlasting and preserve are values. The heritage and the culture need to evolve inside that,” Campara said of the Venetian sneaker brand founded greater than 20 years ago.
“Today it’s about giving voices to numerous people, which we commonly call communities, but inside a framework of values,” Campara said of the Golden Goose luxury proposition, which focuses on the commitment to innovation, the valuation of craft, look after people and engagement...
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