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12 Jan

Beauty’s Office Return Plans – WWD

Firms across the U.S. are still figuring out what works best for them and their employees relating to returning to the office after the worldwide pandemic led to many the world over working from home for lengthy periods. On the one side there’s those like Elon Musk’s electric carmaker Tesla, which is attempting to bring back employees 40 hours every week, and others like Slack and Airbnb that allow staff to be fully distant. In between, there are a lot of similar to Apple and Peloton which have opted for a hybrid model and plenty of those implemented those policies following Labor Day. Here’s what eight beauty firms needed to say when Beauty Inc asked them to comment on their plans for...
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11 Jan

Sephora Publicizes Virtual Return of Sephoria, Immersive Beauty Experience

Sephoria is back.  Going down virtually for the second 12 months in a row, Sephora’s immersive beauty playground, Sephoria: House of Beauty, will occur on Sept. 18 and is now open for registration on the Sephora website.  For the primary time because the event’s inauguration in 2018, registration can be open to those living outside of the U.S., with consumers in Canada, Spain, France and Italy all having the ability to participate within the experience this 12 months.  The event will feature an interactive beauty “house” consisting of various rooms that users can explore while engaging with brand founders, learning about Sephora’s popular offerings and connecting with other users and talent through the platform’s live-chat feature.  U.S. attendees will even find a way to...
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24 Sep

Beautycon’s L.A. Return Has Learnings, a Celebration of Inclusivity

“They were only, like, 20 bucks,” said 21-year-old Bertha, revealing Slayyy extensions in her shopping bag. “I’m looking forward to getting my hair braided.” It was Day Two of Beautycon, which returned on Sept. 16 and 17 in Los Angeles after a four-year hiatus. Acquired by Essence Ventures in 2021, the sweetness festival is under latest management, and while there have been some bumps with the relaunch, overall the experience was a positive one. “This time around, it’s a bit of bit different,” Bertha, a California psychology student, went on. “It’s much smaller. I feel like last time there was a bit more booths and lots more happening. But I prefer it. It’s really interactive. It’s great.” The last time she attended Beautycon...
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12 Jul

Fiorucci Launches Recent Chapter With Return to Italy

MILAN — Fiorucci is returning to Milan with a recent owner, a recent management and a recent creative direction. The brand, founded by Italian visionary designer Elio Fiorucci after he opened the mother of all retail concepts in the town’s central San Babila in 1967, has unveiled a comprehensive plan for a relaunch. On Wednesday the brand revealed that last 12 months Swiss investor Dona Bertarelli took full control of the corporate, which can once more be headquartered in Milan. Financial details of the deal weren't disclosed but Bertarelli already had a minority stake within the firm. As reported, in 2015, after the brand’s founder died at age 80, Fiorucci was sold by the Japanese trading house Itochu to the veteran British clothing retailers Stephen and...
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