RevampedStrategy Tag

PARIS — Antik Batik, the boho brand that gave birth to the hippie chic craze back within the early Aughts, is celebrating its Thirtieth birthday with a capsule collection that drops Sept. 23. The ten latest pieces play like a biggest hits of the brand, an homage to the Beatles with ’70s style in shearling vests and flowing dresses, festival fashion in high-waisted short shorts embellished with hand-embroidered paillettes, panty shorts inspired by Crazy Horse cabaret dancers, plus remakes of pieces once worn by Jennifer Lopez — and all handmade by a team of artisans in India. The most important milestone collection marks not only the brand’s birthday, but a complete rebirth for founder Gabriella Cortese following a three-year hiatus for the...