As brands are named and shamed for creating fake feedback, we query who really advantages from these ‘customer’ responses and how you can spot the real deal
It’s getting harder and harder to find out what’s real and what’s not real in the sweetness world. Images are readily photoshopped, selfies are most of the time Facetuned and who hasn’t tried an Instagram filter or five. From the era of printed glossies to the rise of e-commerce web sites, beauty reviews have served an easy yet critical function – to help consumers in making informed buying decisions. Yet two brands, Kylie Skin and Sunday Riley, have recently come under fire for reportedly faking their...
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