Revlon – Beautifaire

9 May

Coronavirus Pandemic Causes Revlon Sales Dip for 2020

Revlon Inc. saw a greater than 20 percent decline for 2020, as the corporate was negatively impacted by the coronavirus pandemic. For the total 12 months, Revlon’s net sales declined 21.3 percent to $1.9 billion, with a net lack of $619 million. The Revlon brand’s sales fell 28.2 percent from the prior 12 months, to $688.4 million. Arden’s sales declined 10.9 percent, to $463.5 million; portfolio segment sales dropped 17.7 percent to $401.3 million, and fragrance sales fell 22.5 percent, to $351.1 million. “We're seeing signs of broader positive momentum within the business, and with several major 2020 challenges behind us, we consider we're well positioned to capture the reemerging opportunities in the sweetness industry,” said Revlon president and chief executive officer Debbie...

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10 Sep

Nailea Devora Named Newest Revlon Global Brand Ambassador –

by Beautifaire101

Beauty, Featured

Fresh from bankruptcy and tasked with the goal of reaching a younger, wider audience, Revlon’s namesake color cosmetics brand has named social media star Nailea Devora as a worldwide ambassador. The 21-year-old, who's the daughter of Mexican parents and grew up in El Paso, Texas, has amassed 19 million followers on social media since 2020 together with her lifestyle and fashion content. She can be no stranger to Revlon, having been introduced to the brand by her mom. “I’ve been a longtime Revlon fan since I can remember. My mom has also been a longtime fan and may’t leave the home without wearing Revlon lipstick. After I got the decision that I'd have the opportunity to work with them, it just felt so...

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19 Aug

The Latest Beauty Executive Moves at BeautyStat, Fekkai, Revlon

by Beautifaire101

Beauty, Featured

The Latest Beauty Executive Moves at BeautyStat, Fekkai, Revlon

Yaso Murray Walnut Street Group LLC BeautyStat has named Image Skincare alum Yaso Murray its first chief marketing officer. The brand, founded by cosmetic chemist Ron Robinson, gained an investment in June from Fifteen Percent Pledge founder Aurora James via her latest Friends and Family Collective fund. Angela Welcome Aisha Ude Bergdorf Goodman cosmetics buyer Angela Welcome has transitioned into the role of director and associate divisional merchandise manager for cosmetics and fragrances. The appointment comes after the departure of Pat Saxby, who was the longtime vice chairman and divisional merchandise manager of cosmetics and fragrances at Bergdorf’s. Tennille Kopiasz courtesy LVMH alum Tennille Kopiasz is now chief executive officer of Fekkai and Bastide. She succeeds founder Frédéric Fekkai within the role, who will maintain his...

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8 Aug

Revlon Ambassador Meg Thee Stallion Featured in Recent …

by Beauty Tips

Makeup, Featured

Revlon Ambassador Meg Thee Stallion Featured in Recent …

Grammy Award-winner and Revlon Ambassador, Megan Thee Stallion, is the face of Revlon’s latest campaign, Get Color Stayed. Revlon ColorStay™ is a longwear makeup collection designed to offer an enduring and flawless look that stays put all day with none transfer or fading. Flex-technology ensures the makeup stays intact from morning to nighttime, adapting to your every day movements. The gathering includes a wide range of face, lip, and eye makeup all infused with skincare ingredients suitable for all skin types, including Megan’s. Within the campaign, Megan shares her top picks from the 24-hour wear ColorStay collection, all of which promote long-lasting beauty. Meg revealed her beauty secrets for makeup to last all day. Start by prepping your skin with the...

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