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Revving Tag

28 Jun

EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup, More Boutiques

EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup, More Boutiques
PARIS — Paco Rabanne is prepared for its close-up, and global expansion on multiple fronts, having synced up its fashion and fragrance businesses. Abbreviating its name to easily Rabanne, the Puig-owned fashion and fragrance home is launching makeup, kicking off a d-to-c intensification with a flagship boutique in Latest York City — and slowly applying its recent visual identity to varied product lines and retail spaces. Disclosing a bunch of changes and initiatives exclusively to WWD, Puig beauty and fashion president José Manuel Albesa also reported strong business momentum at Paris-based Rabanne, which has been logging 40 percent growth in recent times — and is poised to soon cross the 1 billion euro revenue threshold. “There’s been an elevation of the brand, and...
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28 Jun

EDITED EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup,

EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup, More Boutiques
PARIS — Paco Rabanne is prepared for its close-up, and global expansion on multiple fronts, having synced up its fashion and fragrance businesses. Abbreviating its name to easily Rabanne, the Puig-owned fashion and fragrance home is launching makeup, kicking off a d-to-c intensification with a flagship boutique in Latest York City — and slowly applying its latest visual identity to numerous product lines and retail spaces. Disclosing a bunch of changes and initiatives exclusively to WWD, Puig beauty and fashion president José Manuel Albesa also reported strong business momentum at Paris-based Rabanne, which has been logging 40 percent growth in recent times — and is poised to soon cross the 1 billion euro revenue threshold. “There’s been an elevation of the brand, and...
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11 Nov

How a Branding Expert Is Revving Up the Ritz

How a Branding Expert Is Revving Up the Ritz
PARIS — When luxury consultant Natalie Bader Messian was approached to affix the board of the Ritz Paris with a mission to burnish its brand and diversify its revenue streams, she decided to go to the hotel incognito to get a way of what challenges she might face. The French executive, who has helmed brands including Clarins and Fred, was met on the door by a staff member who politely inquired about her reason for coming to the hotel. She was initially denied access after which chaperoned by one other staffer during her visit — giving her the impression that the Ritz had something of a fortress mentality when it got here to non-guests. “I saw a superlative hotel, remarkable service, but...
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