Richie | Resort 2025 | Full Fashion Show in High Definition + Interview (Widescreen - Exclusive Video/1080p - Flying Solo/Miami Swim) #Richie #Flyingsolo #Resort25 #Miamiswim
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K18 has a latest brand ambassador — Sofia Richie Grainge.
Richie Grainge, who caused waves — and sales spikes for fellow beauty brand Nudestix — after her viral wedding to Elliot Grainge in April, is kicking off her partnership with the hair care brand with its first prime time TV industrial, timed to the season premiere of “The Bachelor.”
“Working with K18 looks like a full-circle moment. My stylist turned me on to the brand, and ever since then, it’s all I exploit on my hair,” Richie Grainge said in an email. “I’m such a believer in ‘less is more’ in all areas of life. My approach to hair care is unquestionably minimalistic. K18 makes styling my hair, and keeping it strong, easy....
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Nudestix beauty director and influencer Sofia Richie Grainge’s late-April wedding to music executive Elliot Grainge captivated audiences around the globe, evoking widespread discourse about every little thing from the star-studded guest list to the bride’s bespoke Chanel attire and, particularly, her minimalist makeup looks.
The weekend-long tour was well-documented by Richie Grainge, who uploaded a variety of “Get Ready With Me” videos to TikTok through which she routinely employed Nudestix products. Industry sources estimate she drove a 1,155 percent surge in direct-to-consumer Nudestix sales in the course of the week of April 20 through April 27 in consequence, though the brand declined to comment on the figure.
Sources also tracked a 2,849 percent increase in sales specifically across the Nudies...
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For those who’re anything like us, your entire Instagram and TikTok feed is Sofia Richie’s wedding. Richie flew to Europe to marry music executive Elliot Grainge and the marriage was nothing in need of lavish. From her custom Chanel wedding dress to the proven fact that the couple rented out the complete Hotel du Cap-Eden-Roc in Antibes, France, for the festivities (wealthy, we all know).While it was all stunning, we beauty editors still can’t stop admiring Richie’s effortless bridal look. Her hair was parted down the center and slicked back right into a low, very classic, bridal bun, styled by her longtime hairstylist Kathleen Riley. For her makeup, the model opted for quite simple, soft, glam done by makeup artist Patti Dubroff. Lucky...
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