Sofia Richie Grainge Joins K18 as Brand Ambassador –

27 Jun

K18 has a latest brand ambassador — Sofia Richie Grainge. Richie Grainge, who caused waves — and sales spikes for fellow beauty brand Nudestix — after her viral wedding to Elliot Grainge in April, is kicking off her partnership with the hair care brand with its first prime time TV industrial, timed to the season premiere of “The Bachelor.” “Working with K18 looks like a full-circle moment. My stylist turned me on to the brand, and ever since then, it’s all I exploit on my hair,” Richie Grainge said in an email. “I’m such a believer in ‘less is more’ in all areas of life. My approach to hair care is unquestionably minimalistic. K18 makes styling my hair, and keeping it strong, easy....

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31 May

Sofia Richie Grainge’s Wedding Caused Nudestix Sales To Soar

by Beautifaire101

Beauty, Featured

Nudestix beauty director and influencer Sofia Richie Grainge’s late-April wedding to music executive Elliot Grainge captivated audiences around the globe, evoking widespread discourse about every little thing from the star-studded guest list to the bride’s bespoke Chanel attire and, particularly, her minimalist makeup looks. The weekend-long tour was well-documented by Richie Grainge, who uploaded a variety of “Get Ready With Me” videos to TikTok through which she routinely employed Nudestix products. Industry sources estimate she drove a 1,155 percent surge in direct-to-consumer Nudestix sales in the course of the week of April 20 through April 27 in consequence, though the brand declined to comment on the figure. Sources also tracked a 2,849 percent increase in sales specifically across the Nudies...

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28 Apr

Here’s Every Makeup Product Sofia Richie Wore on Her

by Beauty Tips

Beauty, Hair, Makeup

For those who’re anything like us, your entire Instagram and TikTok feed is Sofia Richie’s wedding. Richie flew to Europe to marry music executive Elliot Grainge and the marriage was nothing in need of lavish. From her custom Chanel wedding dress to the proven fact that the couple rented out the complete Hotel du Cap-Eden-Roc in Antibes, France, for the festivities (wealthy, we all know).While it was all stunning, we beauty editors still can’t stop admiring Richie’s effortless bridal look. Her hair was parted down the center and slicked back right into a low, very classic, bridal bun, styled by her longtime hairstylist Kathleen Riley. For her makeup, the model opted for quite simple, soft, glam done by makeup artist Patti Dubroff. Lucky...

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24 Apr

Nicole Richie Wears Archival Donna Karan to Sofia Richie’s

by Beauty Tips

Fashion, Featured

Getty Images, Nicole Richie made a chic style statement while attending her sister Sofia Richie‘s wedding on Saturday in Antibes on the French Riviera. For the big day, Nicole looked to Donna Karan, wearing a strapless black gown with a sculpted pointy feature along the neckline, which nearly mirrored a flower and delicate draping throughout the torso. The archival gown also featured a backless design and a dramatic side train. To create her look, she worked with stylist Jamie Mizrahi. Cameron Diaz, Lionel Richie and Paris Hilton were amongst the celebrities who attended the marriage, which saw Sofia marry Elliot Grainge. Nicole attended the marriage alongside her husband Joel Madden. On Sunday, Nicole took to her Instagram to post a series of...

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