The clean hair trend has been around for some time, but a pandemic-driven rise in at-home coloring led more consumers to go looking for clean hair dyes.
Cue Hally Hair — an ammonia-free, cloud foaming hair color line launched by former marketing executive Kathryn Winokur last 12 months that's now available at Ulta, Revolve and Urban Outfitters.
She got here up with the thought when her summer intern asked for some time without work to go to the hair salon to repair a nasty at-home hair dye experience.
“I just couldn’t consider that this was still happening. I’m 35 and I had a nasty run-in with Sun In once I was in eighth grade,” said Winokur. “I just kept researching the category and...
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