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15 May

Inaugural Rimowa Design Prize Awarded in Berlin

Inaugural Rimowa Design Prize Awarded in Berlin
It was the right location to present the primary student design prize in Germany to be sponsored by luxury luggage maker Rimowa: The Neue Nationalgalerie, an art museum in central Berlin, is an architectural icon designed by legendary German-American architect, Ludwig Mies van der Rohe. The museum, whose name translates to “latest national gallery,” reflects what Mies van der Rohe was known for: Minimalism, clarity and ease, with function guiding form and following the adage the trend-setting architect was best known for — “less is more.” And that’s what German design normally tends to be known for, Rimowa’s chief executive officer Hugues Bonnet-Masimber told WWD on the event, which was attended by several hundred guests, a mix of young design students of...
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15 Sep

EXCLUSIVE: Rimowa Desires to Remind Everyone Why Germans Do

EXCLUSIVE: Rimowa Desires to Remind Everyone Why Germans Do
LONDON — Luxury luggage manufacturer Rimowa is revisiting its German roots with its latest campaign. The one-minute short film is directed by creative duo Maik Schuster and Max Paschke, who go by the name of I Am Here and who've previously collaborated with the likes of Nike and Adidas. The campaign is centered across the German word “ingenieurskunst” which translates to “the art of engineering” — the video is a 360-degree tour of the world of Rimowa with kinetic installations placed in various locations, from a studio to an airport.  Daft Punk’s track “Across the World” sets the scene with Gürzenich Orchestra Cologne taking up in an orchestral cover.  “We had it really planned out at first of the yr, because this was going...
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