During the last 12 months, quiet luxury has been a buzzy trend in fashion due to HBO’s “Succession,” popping up on the runways and influencing shoppers to adopt understated, minimalist styles that exude a subtle opulence.
This trend has touched many facets of the style industry, including the bridal market and, more specifically, engagement rings, causing a shift in customer preferences that’s led to an increase in demand for minimal, yet eye-catching styles.
Quiet luxury is the “dominant” style in 2023, said Kristina Buckley Kayel, managing director and chief marketing officer on the Natural Diamond Council. “What's signature to it's being logo free, subtle, yet making an announcement in your style and your status, and diamond jewelry typically is central to that...
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