“Real Housewives of Beverly Hills” star and budding beauty entrepreneur Lisa Rinna is best known within the retail world for her long partnership with QVC, but her makeup line, which began with lip kits, is heading to Amazon for its first enterprise away from her direct-to-consumer model.
“It’s fabulous. I mean, who doesn’t shop on Amazon? To me, it’s the best thing on the planet. You possibly can literally go on Rinna Beauty and press a button. To me, it’s a dream come true,” she told WWD en path to film Bravo’s “Watch What Happens Live” with Andy Cohen, adding that this is simply the beginning of her retail expansion plans. “My goal is to have it's in Sephora or Ulta....
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