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30 Sep

What Will the Rise of TikTok Shop Mean for

What Will the Rise of TikTok Shop Mean for
When creator Mikayla Nogueira presses the shiny latest “shop” tab at the highest of her TikTok inbox, she’s promptly greeted with a sea of unread message requests. “It’s all the pieces you can imagine — not even just beauty — it’s like every brand possible is reaching out wanting me to make use of TikTok Shop with them,” said the 25-year-old makeup artist and wonder creator, who shot to fame on the platform in the course of the height of the COVID-19 pandemic and now counts nearly 15 million followers on the app. While it was just this month that TikTok formally rolled out its shopping integration to its 150 million U.S. users, Massachusetts-based Nogueira was among the many first to...
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14 Sep

Zoe Kim Kenealy and the rise of the hyper-niche

Zoe Kim Kenealy and the rise of the hyper-niche
From the ‘drained cool girl spa selfie’ aesthetic to the ‘elegant hot mess’ look of an ENFP, the make-up artist is creating extremely specific content that speaks to our foremost character mentalities Have you ever ever desired to capture the elusive quality of a foremost character in a coffee shop? Or master the ‘drained cool girl spa selfie’ vibe? Have you ever ever wondered the best way to achieve the aesthetic of a ‘vampy art hoe’ or a ‘chic one-night stand’ or an ‘espresso martini drinker’? The ‘understated academic’ energy of an INTJ, or the ‘elegant hot mess’ look of an ENFP? Well then do we've got a video for you. Welcome to...
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11 Sep

Crying make-up and the rise of sad girl beauty

Crying make-up and the rise of sad girl beauty
‘Perpetually crying’ make-up is the brand new big beauty trend, characterised by glistening eyes, red cheeks and puffy lips – but where did it come from? The web’s latest beauty obsession is weeping. And why not? The whole lot is a bit shit. Why not romanticise it and find something creative within the sorrow? Presumably, for this reason “Crying make-up tutorials” have been taking off on social media: on TikTok, the term has 130 million views and counting, and Google searches have sky-rocketed within the last month. The concept is easy: to make it appear to be you’ve just been crying by giving yourself smudged eye make-up, puffy lips, a red nose and...
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3 Sep

The rise of skincare for space travel

The rise of skincare for space travel
Space travel comes with its share of the unknown. The rigorous routine and difficult conditions take a toll on astronauts. Things we take as a right on Earth like washing your face under running water just develop into complicated up there.The microgravity and high levels of radiation cause the skin to age at lightning speed. Astronauts do have the luxurious of facials in space yet a little bit of skincare is not any longer out of reach. The space care industry is growing and the most recent to leap onto the bandwagon is Japanese a cosmetic company. It has unveiled a face wash and lotion designed especially for the outer world.POLA and ANA Holdings, the parent company of All Nippon...
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