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5 Jul

RMS Beauty Launches First SPF – WWD

by Beautifaire101
Beauty, Featured
Though she’s launching an SPF, Rose-Marie Swift, RMS Beauty’s founder, has all the time been a sunscreen skeptic. “I never wanted SPF in my products,” she told WWD. “I kept holding out for something recent, something modern, something that we could really put our stamp on.” Her solution is RMS Beauty’s SuperNatural Radiance Serum SPF 30, which launches Tuesday. It should roll out to the brand’s existing doors with Credo Beauty and Bluemercury, and retails for $48. It has sheer coverage and is accessible in three shades. “These usually are not a tinted moisturizer with SPF,” Swift said. “My primers are thoroughly received in any case these years, and I desired to take the thought of that supernatural type of aura, that effect...
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25 Jan

RMS Beauty Debuts Liplights Lip Product – WWD

by Beautifaire101
Beauty, Featured
She might need a shiny latest lip product, but don’t call Rose-Marie Swift a lip gloss girl. “I’m not,” she said. “I find lip glosses slightly tacky, they’re too shiny and so they’re too sticky to work with. You'll be able to’t change them easily and I wanted a product that was a step down out of your typical over-the-top gloss.” Swift’s namesake brand RMS Beauty is zeroing in on the veteran makeup artist’s own pain point with its newest launch. Called Liplights, the three-in-one lip tint is available in seven shades and retails for $28 and can debut Wednesday on the brand’s website, in addition to The Detox Market, Blue Mercury, Credo, QVC and Violet Grey. Given the brand’s growth, expectations are...
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