Though she’s launching an SPF, Rose-Marie Swift, RMS Beauty’s founder, has all the time been a sunscreen skeptic.
“I never wanted SPF in my products,” she told WWD. “I kept holding out for something recent, something modern, something that we could really put our stamp on.”
Her solution is RMS Beauty’s SuperNatural Radiance Serum SPF 30, which launches Tuesday. It should roll out to the brand’s existing doors with Credo Beauty and Bluemercury, and retails for $48. It has sheer coverage and is accessible in three shades.
“These usually are not a tinted moisturizer with SPF,” Swift said. “My primers are thoroughly received in any case these years, and I desired to take the thought of that supernatural type of aura, that effect...
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