Roblox Tag

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the primary immersive beauty experience to go live to tell the tale the metaverse platform. Replete with its own castle (nodding to the brand’s late founder Hubert de Givenchy’s stately home), metro station and pool, the Givenchy Beauty House gives users the potential of making up their very own avatars’ faces, and winning virtual fashion accessories and contests. It's on account of go live to tell the tale June 13. Romain Spitzer, chief executive officer of Givenchy Parfums, said in an exclusive interview that the move is an element of the brand’s ongoing strategy that involves “exploring recent universes, digital gaming and in addition social platforms.” He added it is essential for...