Courtesy
MOUNT BALMAIN: Balmain has moved its London store, however it hasn’t gone far.
The brand, which opened a flagship on South Audley Street in 2015, has moved across the corner to 94 Mount Street, with neighbors including Simone Rocha and Marni.
Balmain’s recent, 1,077-square-foot store houses the ladies’s, men’s and accessories collections, and there's also a personal suite for VIP appointments.
The shop soft launched earlier in March, with creative director Olivier Rousteing officially cutting the ribbon this week with a cocktail for patrons and a small, private dinner for friends and collaborators.
The inside of Balmain’s recent store on London’s Mount Street.
CREDIT: Courtesy
“Knowing that London is such a crucial destination for each British and international fashion lovers, it was very essential for me...
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