Beauty Brands Eye TikTok Bans
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When the 117th Congress last December passed a huge, $1.7 trillion spending bill that included banning TikTok from all government devices, the favored video-sharing app’s core Gen Z users shrugged. A month later, as a growing list of universities, under pressure from state lawmakers, have also banned the app, they’re beginning to notice.
And so are the sweetness brands which have increasingly relied on TikTok — which has sparked countless beauty trends and viral products (Clinique’s Black Honey, Dior’s Rosy Glow Blush, to call just two) — as a critical marketing tool.
“Our core principle is reach people where they're,” says Evan Horowitz, CEO and cofounder of creative agency Movers+Shakers, which works closely with brands like...
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