Rollout Tag

MILAN — The word “community” popped up often in a conversation with E.l.f.’s chief marketing officer Kory Marchisotto, who touched down here as the sweetness label is expanding its footprint in Italy with the assistance of Douglas. After launching online on the retailer’s platform a couple of years ago, the brand is extending its presence within the country with a physical rollout at 105 stores of the chain’s network. The move was sparked directly by the strong demand from consumers. “It was time for us to offer the community what they were asking for,” said Marchisotto. “At first there was numerous the community that was asking for E.l.f. so we said: ‘OK, let’s put it online.’ E.l.f. is digital native, so for us...