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22 Dec

Gianvito Rossi on Milan Store Revamp, Retail Push and

Gianvito Rossi on Milan Store Revamp, Retail Push and
MILAN — Gianvito Rossi’s list of fine intentions for the brand new 12 months is brief and pretty straightforward. “To maintain doing what I like, that is gorgeous shoes, and have customers experience the brand in a way that matches the standard of the product,” he said in an interview held at his newly revamped flagship store here. The primary unit launched by the brand, the 1,400-square-foot location opened in 2008 within the historic Nineteenth-century Palazzo Bagatti Valsecchi in town’s golden shopping triangle with an interior concept developed in partnership with Milan-based architect Patricia Urquiola, with whom Rossi teamed again for the refurbishing. In sync with Rossi’s approach to his designs, the revamp was more about an evolution of the previous space...
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