NEW YORK – Coty Inc. is setting off on a recent route, called “Coty Protopia,” which melds science, sustainability and art. That's being pioneered by the area of interest fragrance brand Infiniment Coty Paris and Orveda’s recent Omnipotent Concentrate serum – each in beauty’s ultra-premium segment.
“Protopia is just not a dystopia, because no person desires to live in a dystopic world,” said Sue Y. Nabi, chief executive officer of Coty. “Protopia is just not a utopia either, which is something incredible – but you realize isn't going to occur.”
As a substitute, protopia is a direction Coty brands will move toward, one small step at a time, startup-like, with innovation and science, sustainability, and humanities and cultural relevance at its core....
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