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25 Dec

RPG, Meiyume and Mana Products Form Vertical Beauty Alliance

After a disruptive past yr for the sweetness industry’s supply chain, a recent industry alliance is pooling resources for manufacturing, packaging and retail entry. RPG, the retail design firm, has joined forces with prestige beauty manufacturer Mana Products and packaging firm Meiyume. Together they're forming the Vertical Beauty Alliance, a partnership that may provide end-to-end solutions for beauty brands. “The lines between competition and collaboration are really very thin and if one chooses collaboration, everyone advantages, specifically, our clients,” said Mortimer Singer, managing partner at Traub Capital, which acquired Mana Products last yr for an undisclosed sum. Although the alliance is recent, the businesses have a protracted history of working together. Formalizing their working together made essentially the most sense, said Bruce...
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