Rubber Tag

LONDON — To every part there may be a season, but to not Hunter.  The British brand known for its rubber rain boots is aiming to develop into an all-season, all-weather brand, as suitable for the rain because it is for the snow, or a sunny urban street. Under chief executive officer Paolo Porta, Hunter is on a long-term growth and diversification drive that has already seen it burst into recent categories; gain traction in markets where, until recently, it was relatively unknown, and behave like a luxury brand — but with accessible price points. Porta calls Hunter’s recent approach “style for the world outside,” even it which means life outside your front door.  Under Porta, Hunter desires to develop into an all-purpose brand, offering...