Featured Posts

To top
Title Image

Sad Tag

11 Sep

Crying make-up and the rise of sad girl beauty

‘Perpetually crying’ make-up is the brand new big beauty trend, characterised by glistening eyes, red cheeks and puffy lips – but where did it come from? The web’s latest beauty obsession is weeping. And why not? The whole lot is a bit shit. Why not romanticise it and find something creative within the sorrow? Presumably, for this reason “Crying make-up tutorials” have been taking off on social media: on TikTok, the term has 130 million views and counting, and Google searches have sky-rocketed within the last month. The concept is easy: to make it appear to be you’ve just been crying by giving yourself smudged eye make-up, puffy lips, a red nose and...
Continue reading
23 May

The Sad Girls Club’s Annual Wellness Summit Created A

CJ Hart It wasn’t that way back that that conversations about mental health were few and much between. Resources available to support wellbeing would feel out of reach and/or be considered taboo to debate amongst family and friends, especially within the Black community. But because the aughts (2000 to 2009) got here and went and social media boomed in popularity and in creating connections, wellness and healing have grow to be not only buzzwords but a priority for a lot of. There was a fantastic increase in services and products for people to enhance health, nutrition, mindfulness, appearance, etc. in relation to wellness, a lot in order that the industry is projected to hit $7 trillion of the U.S. economy by...
Continue reading