Taking its penchant for film to a recent zenith, Saint Laurent has established a subsidiary dedicated to the full-fledged production of flicks, WWD has learned.
Saint Laurent Productions will make its debut on the Cannes Film Festival next month with two shorts among the many official selection: “Strange Way of Life” by Pedro Almodóvar, and one other to be announced at a later date.
The Kering-owned fashion home is billing itself as the primary to establish a registered subsidiary to supply movies, fairly than merely funding them — or dressing its stars.
While Saint Laurent-produced movies are sure to bring additional visibility to the brand and its aesthetic, they won’t be so-called “fashion movies” and it is known the subsidiary’s intention is to...
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