Sampler Tag

Abeo, the digital beauty sampling platform, has a latest owner. The corporate, which launched in 2020 as an element of Arcade Beauty, has been acquired by Sampler, which provides users with free, personalized samples across categories like food and wonder. The acquisition marks a push within the latter category. “We've historically done a variety of work across all the CPG categories — food, personal care and baby,” said Marie Chevrier Schwartz, founder and chief executive officer of Sampler. “We had a roster of beauty brands, however it wasn’t our sole focus. Now, through this acquisition, we’re making a dedicated beauty team to construct customized solutions for the sweetness category.” Arcade Beauty will stay on as a minority shareholder. Other terms of the deal...