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More focused than ever, Roc Skincare is kicking off a latest partnership because it doubles down on purpose.
The skincare brand has joined forces with Sarah Jessica Parker for the #LookForwardProject, meant to shift societal attitudes on aging. The initiative has several prongs — a campaign, a Parker-curated gift set and a charitable donation — and was born out of clinical research and girls’s attitudes toward aging.
In response to a study from the brand with greater than 600 participants, 90 percent of ladies feel anxious about aging, the first driver being appearance-related. 60 percent of ladies are anxious about their appearance aging, while only 43 percent worry about amassing enough money to retire.
Parker does use Roc products, but even within the...
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Sarah Jessica Parker will host the 2023 CFDA Fashion Awards presented by Amazon Fashion.
The award-winning actor, producer, publisher, businesswoman and designer will host the evening’s awards ceremony that takes place Nov. 6 on the American Museum of Natural History.
Parker owns and operates her own footwear label SJP Collection, which she founded in 2014, a beauty business, SJP Beauty, and has a footwear boutique at 385 Bleecker Street in Recent York City. She is closely aligned with the style industry as a frequent attendee of the Met Gala and a front row guest at fashion shows, not to say starring in fashion-obsessed TV shows resembling “And Just Like That,” and “Sex and the City.”
“Sarah Jessica represents the most effective...
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The sky is popping orange. The entertainment industry is at a standstill. The world is topsy-turvy — and that’s putting it mildly. But Sarah Jessica Parker is feeling optimistic. For the second yr in a row, she’s partnered with RoC Skincare to advertise the #LookForwardProjectwhich goals to teach young people concerning the scientifically-backed advantages of practicing optimism of their on a regular basis lives. (Optimists have a 24 percent increased likelihood of getting no chronic diseases, no cognitive impairment, and good physical health over time, in accordance with research conducted at Harvard University.)That’s to not say Parker is unaware of the realities of living in 2023, especially with regards to society's obsession with youth. Parker’s perspective is that while she’s...
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